Berkley Baby Dog

We've taken our ultra cute puppy dog and splashed him in pink and blue. He's known as Berkley Baby Dog, a wonderfully adorable character. Berkley is a fun cartoon creation, attractive to both dog loving adults and imaginative little children. Berkley Baby Dog couldn't be any more cuddly. His innocent manner makes him perfect to promote any number of products. You will love the positive response you receive from your consumers.

POSITIONING
• Product oriented character brands for puppy and dog owners
• Target audience: Primary - female dog owners, any age.
Secondary - children
• Sales channels: Pet stores, gift specialty shops, mass merchants

KEY PRODUCT LINES - see samples
• Pet Supplies - Water bowls, food dishes, dog sweaters, dog tags, blankets, toys, dog food packaging
• Apparel & Accessories - Infant wear, T-shirts, bibs, coffee mugs, stuffed animals, fabric
• Stationary - Greeting Cards, puppy announcements, stickers